The I.D case launched today and i am very happy about our designs making it out of the door through manufacturing and out into consumer hands. What more does a designer want?, except a lot of dough to get some cool stuff ......
Long story short, the case was a great challenge to think how people would use it. The initial brief comprised of having cards inside and you had to pop your phone out to access your cards. The design of it involved a lot of thinking on how it could be removed, and how the phone itself would be handled and what would be subtle indicators to keep the functionality intact. Like the subtle edge curves which still make it extremely thin but also hold the cards at a certain grip where in the cards dont come in contact with the iphone at all or the 3 little raised ridges that provide traction for people with sticky fingers...naahhh, were features we were very careful about and also the push tab at the bottom, we matched every line and detail.
A lot of thought was put into it including the security of the card, the user displaying it is only displaying a functionality where you can see that the case can hold cards, but it shields all the information on your card from onlookers making the perception of keeping your credit cards intact as well.
I am very happy with the design, including the CAD for the manufacturing as well along with my buddy Alex marshall, Yu Chih and of course Fairbanks.
