Product survey

So i have been working on building several new avenues for some cool products and as many of you know that would not be a possibility without the right research frame work in place.

My strategy has always been to know the user and their behaviors including everything that they are conscious of or sub consciously aware of. We did a complete evaluation of how products are perceived, how accessories are viewed, what would be the attention span of the product on the shelf, how would communication be useful if it was implied were some of the questions we asked ourselves.

To also delve deep into our consumers, looking at brands and spending trends gave us a lot of key demographics which were extremely useful. Also some other info i was looking up has given me a great insight into just the iphone market.

Here are some great stats related to the mobile industry i ran into as well on the internet just to give you an idea of what an expanding research market this would be.

Finally please take my product survey with which i can ascertain some true input from the actual consumers.

http://www.surveymonkey.com/s/9T3BLJX

Final car sketch.

So playing with a lot of brushes and options i was intrigued with the effects i could get, so i used my existing car sketch on the blog as well, that took close to 30 mins, the lighting and brushes effects took another 15 .....all over it was a satisfactory effort.

It also was a good birthday present.....

Our design video on our company website - www.case-mate.com

So after the release of our product the ID case, we were asked to put together a few words for a short video that could showcase our users the depths we went to as far as our design process is concerned. One thing i am very very proud of is our wall which has a huge bunch of sketches there..... I have to say Ben Haulenbeek our resident director, producer, camera man, audio guy, ace photographer, super marketeer put this whole thing together, i will see if i can get some B roll video clips to post here, we had some great fun filming till 1.30 am in the morning.

Check out the video here :

Designed from I.D

The I.D case launched today and i am very happy about our designs making it out of the door through manufacturing and out into consumer hands. What more does a designer want?, except a lot of dough to get some cool stuff ......

Long story short, the case was a great challenge to think how people would use it. The initial brief comprised of having cards inside and you had to pop your phone out to access your cards. The design of it involved a lot of thinking on how it could be removed, and how the phone itself would be handled and what would be subtle indicators to keep the functionality intact. Like the subtle edge curves which still make it extremely thin but also hold the cards at a certain grip where in the cards dont come in contact with the iphone at all or the 3 little raised ridges that provide traction for people with sticky fingers...naahhh, were features we were very careful about and also the push tab at the bottom, we matched every line and detail.

A lot of thought was put into it including the security of the card, the user displaying it is only displaying a functionality where you can see that the case can hold cards, but it shields all the information on your card from onlookers making the perception of keeping your credit cards intact as well.

I am very happy with the design, including the CAD for the manufacturing as well along with my buddy Alex marshall, Yu Chih and of course Fairbanks.

Car sketch

Has been a long time since i sketched cars, also this time with my new found interest in using color and light to convey surfaces rather than just lines and sketch work, i tried to use a different method to render my work. This was just 30 mins in painter, will update the final sketch pretty soon.

Painting with Brushes.

I saw the movie Death race yesterday and could not help but wanting to create the rusted look of the cars and also the really worn out twin red stripes on the mustang. So i got to work on some brushes that i created and suddenly i had this thought in my mind that i should do a painting. It has been a while since i have done one and since it was a new week, i thought about monday and this is what my expressions were i guess. I call this the " Rising Sun".

Alex Marshall added to my fav links.

Hey guys,

Had to add my buddy Alex marshall, has some sicknasty stuff on his blog. Check him out in my fav links.